Introduction to Communications

Class Summaries

4/20-Today was the first day of class, we went over the syllabus, and what is to be expected in this course. I am exciteed to begin and learn more about the communications major.

4/27- BYU-I scroll and soapbox came in to talk to us about what ind of work they do. Soapbox seems super fun to be apart of. I learned about the practicum requirements for this class, and that in order to graduate you need to participate in at least three practicums.

5/4- This week we went over how to use I-Plan to create and approve our grad plans. It was actually super simple and easy, and I was able to approve mine. Grad plans are helpful because they inform the school of how many students need to take a course in a semester, and then they are able to properly prepare for it.

5/11- The journalism department talked to us about how important writing and journalism is in  our everyday society. He called us out and urged us to be informed citizens, to be aware of what is going on around us, and that will make us better comm students.

5/18-  Video production came in today and they told us about the different roles and factors that go in to making a good video. Their videos were super cool and creative, but I definitely don’t think I have what it takes to be in video production.

5/25- The visual communications department came in to talk to us today. It was super interesting to hear about all the different projects that they do. I am super interested in the vector graphics class they discussed, and am thinking about changing my module to visual communication.

6/1- This week, we had a speaker come in and speak to us about what it means to be in Organizational Communication and Advocacy. Based on the discussion, it seems very apparent that it takes a special kind of person to do this job. It is heavy in a lot of different areas, but mainly in advocating for those people who can’t advocate for themselves.

6/8- In class, we discussed what it ment to be in Public Relations. In short, I learned that Public Relations is basically a combination of all the other emphasis’, I am extremely interested in learning more about public relations, and am excited to explore it as my emphasis.

Cover Letter & Resume

Cover Letter

Resume

 

 

 

A is for…Amazingly Outdated Apple Ads?

Introduction 

Vintage Apple Advertisements

Original Design

First and foremost, I chose this particular Apple design because of how different it is from anything we see from Apple nowadays. It is fun to seee how designs have changed, but they still follow the same design principles we use today. I found this advertisement in an article with several other vintage looking designs. I would assume that at the time, this ad was designed by a team of Apple employees, with the target of urging viewers to get to the computer store and purchase a computer.

Analysis

Category #1

Apple.Ad.Typeface 1

Focusing first on the title of the design, we notice the typeface is very large and very bold. This category could definitely be two different types of serifs. An element of the typeface that tells us  what category it is from is the serifs at the edges of each character. Going even further, we can recognize that the serifs are rather thick on each character, we can also place this into the slab serif category, even though the thickness of the serif doesn’t exactly match the rest of the character. This category is definitely tricky to name, but I do think the use of a slab serif category is very beneficial when it comes down to the affectiveness of the design. For one being, the time the design was made and then how it also smoothly draws your eye away from the colored apple.

Category #2

Apple.Ad.Typeface 2

Now we move onto the body of this design. This typeface is very simple. Like the title, the typeface does have serifs on each of the characters. What puts this typeface in a different category from the title is the slants and the curvatures of the serifs. This detail on the typeeface confirms to us that this category is oldstyle. It is not really surprising that oldstyle is being used in this design, given the age of the design. I also think that the simplicity of the typeface and the use of the Times New Roman font is very beneficial, especially since the rest of the design is so chaotic, with the several different colors.

Contrast

Apple.Ad.Contrast

The two typefaces of this design are contrasting in a few different aspects. One element is the difference of sizes between the two. The larger typeface, because of its size clearly identifies it as the title of the design. Another element is the “boldness” of the title, in contrast to the regular times new roman font in the body. Contrast is especially important, if contrast didn’t exist in this design, we would not be able to distinguish the main parts of the design.

Conclusion

In conclusion, although this design is not what we typically see or would design today. However, we can still identify key points and principles that pertain to what we design today.  Overall, I definitely think this design was affective for its time and the contrasting elements of the type, I really think makes the whole design a lot cleaner.

 

 

Tide Slide Show

Slide Show Draft.Tide Final-01

Slide Show Draft.Tide Final-02

Slide Show Draft.Tide Final-03

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Slide Show Draft.Tide Final-10

Slide Show Draft.Tide Final-11

Targeted Audience

My targeted audience was mainly those who are current customers as well as having a hope for new customers that continuously has stains on their clothes.

Message

This message is a funny way to draw people’s attention and make them recognize that Tide Stain removal is quick and effective. Hopefully a zebra without stripes and a giraffe without spots is enough of an image to resonate with people.

Design

In my slide design I really wanted to make a clean and simple design. I feel like a slide show is easier to follow and less distracting when it is clean and precise. I wanted to use a lot of negative space because I felt that the negative space created a clean vibe, as well as create a resting area for the viewer’s eyes. Another major design concept that I focused on was the color scheme. I wanted to inadvertently make the viewers think of the tide logo, which is why I used the Tide color scheme.

Keep your throne CLEAN!

 

Television Ad

Creative Ad.Final Draft.TV.2

 

Magazine Ad

Creative Ad.Final Draft.2

Targeted Audience & Message

For my targeted audience, I was assigned to advertise a toilet brush cleaner to middle-aged married men. When trying to decide how I wanted to reach this specific demographic, I thought about how typically, a parent gets their “alone time” while in the comfort of their own bathroom. I tried to draw on the idea of the “porcelain throne” and I wanted to make my audience feel like they should be the king of their bathroom, a king whose bathroom is kept in a precise and orderly manner, only to be achieved by the use of a Rubbermaid toilet brush.

Design

For my color scheme, I chose to go with an all black, white, and grey theme. I felt that the neutral colors created a very clean space. I tried to highlight the toilet brush by making it more of a lighter grey/white color when it was surrounded by darker greys, in hopes that it would grab the reader’s eye. I decided to leave the Rubbermaid logo the bright red color because I wanted the compony of the toilet to stand out as well, and I feel like the logo is one of the most important parts of the ad.

For my concept, again I wanted to focus on making the man feel like he was king of his own bathroom. I wanted it to seem like the man was excited to clean his bathroom, which is why I set him in a charging position. Which I think makes the ad nonliteral, because who would willingly and excitedly charge into a bathroom with a toilet brush?? Am I right?!

Typography, I first used a basic old style font, it was a serif, I really thought that it was a natural feel fot the text. I then paired it with a modern san serif, that was skinny and longer, I felt that these two different fonts were able to provide enough contrast and yet still complement each other.

Photography

man-290186_1920

Photographer: Damonify

Website: https://pixabay.com/en/man-fan-person-football-soccer-290186/

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Photographer: Thragor

Websight: https://visualhunt.com/f/photo/15636305472/e34aacfc00/

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Photographer: Anne Worner

Website: https://visualhunt.com/f/photo/15177871693/48a314d604/

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Photographer: Wwarby

Website: https://visualhunt.com/f/photo/6963447776/36644df823/

Conclusion

In conclusion, I believe that my creative advertisement design is effective and that it easily reaches the intended audience. I was able to use photoshop proficiently, using the core design principles of alignment, proximity, contrast, and repetition. I feel like I was truly able to become more creative and take my creative ideas and actually make them.

ICON’t wait to go to the beach!

Icon Set Final-01

Targeted Audience 

For this specific icon set, I wanted my targeted audience was anyone who has been to the beach. I wanted the icons to create some sort of nostalgia for those long summer days spent at the beach, playing in the sand, playing in the water, and maybe even for some the excruciating sunburns.

Message

To stir up the emotions in regarding to the good times spent at the beach.

Repeating Elements

For my colors, I wanted to create a child-like vibe. The combination of the red, yellow, and blue, is able to vreate the care free and innocent feeling that I wanted. I also decided to go with a soft blue background, to almost give the sense of the ocean, as a background, again contributing to the feel of the beach. Another repeating element that I had was the rounded rectangle surrounding each icon. I wanted the icons to feel clean an kept, so I felt that adding the rounded rectangle would add to the clean comfortable feel. If I had gone with a regular rectangle, I feel like it would have been to harsh for my viewer’s eyes. Lastly, another repeating element was the stediness and consistency of my stoke, I wanted to use a stroke that would allow my icons pop.

Your Happily Ever After!

Magazine Spread FinalMagazine Spread Final2

Magazine Spread Final3

Introduction

One of my main goals of this magazine spread, was to ensure that the design, the fonts, the layouts, etc. was pleasing to the viewers eyes. I wanted to make a spread that was a bold enough, and yet relaxed enough so it was comfortable to read, as well as draw you in. I think that through my color choices and through my layout, I was able to accomplish this goal.

Target Audience Analysis

Being that my chosen article was about finding your “Happily Ever After”, basically about getting married in the temple. SO because of this topic, I wanted to gravitate to a demographic of LDS women ages 17-23. I feel like because these types of women are anxious to get married, my magazine spread would be “girly” enough, and make them feel warm, make them feel hopeful that one day soon they will be able to find their prince charming.

Design Analysis 

I chose the color scheme that I did, because I wanted to give it a femine appeal. The peachy color, is not too overwhelming, and is just the perfect touch of color. I chose to use the decorative font because I felt that it went well with the “Once upon a time” vibe, and I feel like it was able to be read. Another aspect of the design, was that the temple picture on the cover resembled what our “castle” should be. Then witht he picture of the ring, rings symbolizes eternity, and through a temple marriage we are able to receive eternity with our families. Lastly, through the alignment of the text boxes, I was able to create enough negative space, allowing the viewer to rest his or her eyes.

Conclusion

I think through these different design techniques, the use of contrast, proximity, alignment, and repetition, as well as a distinguished color scheme, I was able to properly and effective get my message across through my design.

 

 

 

Say Cheese!

Rule of ThirdsNationalGeographic_1754277-web-2

Photographer: Jimmy Chin, National Geographic

Original Image

NatGeo.Thirds

This picture perfectly follows the Rule of Thirds. We see that the climber is in perfect alignment with the farthest vertical line. We also see that the toe of the climber is in sync with the bottom horizontal line. This effective use of the rule of thirds principles draws our eyes immediately to the climber  and keeps are eyes from deviating from him.

Sav.

Photographer: Ashlyn Rich

Sav.thirds

This photo also demonstrates the rule of thirds. We are able to see that her dominate eye is precisely at the top right intersecting lines. This also draws the viewers eyes into her face.

Leading Lines

leading lines

Photographer: John H. Moore

Original Image

Leading lines.overlay

These leading lines work together, causing our eyes to follow and be drawn to the focal point of the picture.

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Photographer: Ashlyn Rich

Supreme.Scream

In this image, the leading lines are leading us to the destination of the ride, to the top. This allows us to visualize what is going to happen once the ride is launched.

Depth of Field

Phonebooth

Photographer: N/A

Original Image

Phone.

 

In this photo we the object in focus is the hanging phone amd the background is ut of focus. The use of the principle depth of field draws our eyes into the phone, which is our maian focus.

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Photographer: Ashlyn Rich

IceCream

This is another example of how the depth of field principle is applied. Here we see that the ice cream cone is in focus, where as the background, the street lights are not in focus. This use is able to grab your viewers eyes and force them to look at the main image, which in this case is the ice cream cone.

Conclusion

In conclusion, we can see that as these three principles are applied to photography, our pictures will be able to stand out more. We will also be able to hold our viewers eyes and hopefully allow them to see our world and view from behind the lens.

Jeep Take on

Visual Media.Critique Jeep

Introduction

This advertisement was found from another blog. I could not however, find where the original blog poster found the ad. I would assume that this specific advertisement was worked on by Jeep’s team of designers. This design challenges the audience to take on anything nature throws our way. With that invitation, here we go!

Original Advertisement Post

Contrast

Jeep Ad.Contrastt

There are several different uses of contrast in this design. Lets start off with the most noticable, the yellow Jeep. The bright color of the Jeep, makes the Jeep the first thing that stands out. The use of the color yellow, against the white snow, again draws in the eyes of the viewer. Next, the contrast in the text. The first two lines of the text is in bold and is larger when compared to the next two lines, which are in contrast, a thinner and smaller text. It then goes on to finish the words with the Jeep logo in a larger text and in bold. This use of contrast in the text, draws our eyes in. The contrast forces us to read, “Take on anything nature throws your way…Jeep” and if we are really interested we can focue our eyes to the middle of the text. We also see the Winter X Games logo in the corner, using blue and black, which strongly contrasts against the white of the snow. That contrast, pulls our eyes and we are able to recognize that Jeep is a sponsor of the games. Lastly, in regards to contrast, the left corner of the design is significantly darker, compared to the right corner of the design. Now this could be to exemplify how the Jeep is the one monster who really brings the storm, which is very ironic because the Jeep is heading straight towards the avalanche, which is the actual storm. The contrast of light and dark connects to the challenge, Jeep can take on anything.

Repetition

Jeep Ad.Repetition

The repetition of the white snow and the white words work together to make the whole design have a clean and organized feel to it, even though the concept of an avalanche ia a bit chaotic. The repetition of the bold text makes the design unified and more visual appealing. Another example of repetition in this piece is the shadows being cast on the snow, I think the shadows show us that the Jeep is going uphill, bringing the “storm” with him.

Alignment

Jeep Ad.Alignment

The alignment of this piece is spot on. The text in the top left corner is perfectly left flushed. The Winter X Games logo is perfectly aligned as well. Another interesting point of alignment is the alignment of the side of the hill, to the top of the Jeep, to the second shadow on the hill, to the tire indentations behind the Jeep as well as the bottom of the Jeep. These elements of alignment groups the design together, extends the proximity of the piece, and adds to the viual appeal and effectiveness.

Proximity

Jeep Ad.Proximity

The Proximity of the text groups the slogan to the Jeep logo. From looking at it, we have no doubt that they are supposed to be connected and therefore read together. The other huge element of proximity in this piece is how close the front end of the Jeep is to the avalanche. The closeness of the two show us that they are connected. It also makes sense because the text says that Jeep can face anything nature throws our way, in this case that is a huge avalanche. When I first looked at the add I thought to myself, “Is the Avalanche going towards the Jeep or is the Jeep going towards the Avalanche”. Obviously, because of the proximity of the front end to the avalanche, it is the later option. If it was the other way around, and the back was in proximity to the avanlanche, I would say the Jeep was driving away from the avalanche. However, because of this specific use of proximity we have no doubt that the Jeep has the power to take on the avalanche.

Color

Jeep Ad.Color

The use of the white creates a very immense, clean, and organized feeling. The use of the yellow Jeep was a perfct way to point out our point of interest. Not only was yellow a pop out color, but yellow is a color of happiness, joy, and optimism. I think the designers used yellow to show and simulate the joy and fun that can come from owning a Jeep. The use of the white text against the dark grey sky and mountains creates contrast and draws our eyes in. Lastly, the use of the black and blue Winter X Games logo is really the only other use of a bright color, besides the white. Again, I think this is so that the logo is able to stand out against the white.

Conclusion

Every single one of these principles work togther to successfullyand effectively relay the overall design and message of the piece. The principles were able to complement each other quite perfectly. However, I do think that the contrast of this piece was the most effective. Without it, I feel like certain aspects of the design would be lost. I feel like the visul appeal and the organization of all the different principles screams that owning a Jeep is a blast and it can do things that no other vehicle can do!